Although conventional marketing is still effective in reaching a mass audience, digitalization efforts can make it easier for businesses to engage directly with consumers and target them more precisely.
Overview
Beauty and Shine Expo 2023 is a beauty event aimed at showcasing products and innovations from the beauty industry. 2023 marks their inaugural event. As a platform connecting brands, professionals, and consumers, Beauty and Shine Expo 2023 plays a vital role in driving the growth of the beauty ecosystem. However, amidst the intense competition in beauty events, an effective digital strategy is essential to enhance awareness and attract a wider audience. With the goal of reaching more visitors both online and offline, Beauty and Shine Expo 2023 requires an innovative and data-driven approach.
Issues
- One of the main challenges is the low level of public awareness about the event, especially as this event requires a new audience segment due to 2023 being the inaugural year of Beauty and Shine Expo.
- Additionally, the increasing number of similar events in the beauty industry has created significant competition in capturing the attention of the target audience.
- Another challenge is reaching various audience segments, from industry professionals and beauty enthusiasts to the general public, with relevant and engaging messaging. Given the constraints of time and budget, a strategy is needed that can maximize the use of digital media and generate a swift impact.
Solutions
We designed an integrated digital awareness campaign with a focus on social media strategy, ads management, and influencer partnerships.
- Social Media Strategist: This strategy begins with the development of strong visual content and storytelling to build a crowd around the event, including social media content, teasers, countdowns, and interactive content such as polls and giveaways.
- Ads Management: We leverage the use of Google Ads and Meta Ads to effectively target audiences based on demographics, interests, and location.
- KOL Partnerships: We also collaborate with beauty influencers who have relevant audiences to extend the campaign’s reach and enhance the event’s credibility.
Impact
- As a result of this campaign, Beauty and Shine Expo 2023 saw a 70% increase in awareness, with over 600,000 reach on social media.
- More than 150 tickets were sold before the event began, exceeding the initial target by 50%.
Overview
Baby and Kids Expo is an annual event that showcases a wide range of products, services, and innovations catering to the needs of babies and children. As one of the largest events in the industry, this expo serves as a platform for brands to connect with parents, expectant parents, and professional communities. In an era of increasing competition within the parenting industry, Baby and Kids Expo 2023 aims to strengthen its position as a relevant, trustworthy, and engaging event for a broader audience. With the primary goal of expanding brand reach and fostering emotional connections with the target audience, a branding strategy is needed that highlights the unique value of the event.
Issues
- One of the main challenges is differentiating Baby and Kids Expo 2023 from similar events already in the market, particularly in providing added value for both visitors and exhibitors.
- The difficulty in reaching a highly diverse target audience, ranging from millennial parents to expectant parents, requires an inclusive and relevant communication approach.
- With the increasing number of digital platforms, a strategy is needed to ensure that the branding message remains consistent and effective across all channels, including social media and offline media.
- The lack of awareness about the Baby and Kids Expo among local and regional communities is an additional challenge that must be addressed.
Solutions
We developed an integrated branding campaign with an engaging theme, utilizing family-friendly visuals and relevant messaging for the audience.
- Branding: The strategy begins with creating a strong brand identity through logo design, tagline, and other visual elements that represent values of trust, comfort, and innovation.
- Social Media Strategy: We leverage social media to execute a storytelling campaign, highlighting positive experiences from previous expo participants and sharing informative parenting content.
- KOL Partnerships: We collaborate with parenting influencers and mommy bloggers to expand the campaign’s reach and generate buzz around the event.
Impact
- The result of this branding campaign was a 50% increase in awareness, with over 800,000 reach on digital platforms.
- A total of 300 participants attended the expo, exceeding the initial target by 40%.
- Social media engagement increased by 50% during the campaign period.
Overview
Indo Cipta Teknik is a company specializing in the servicing and installation of water heaters and freestanding stoves. With years of experience, the company has catered to a wide range of customer needs, from routine maintenance to emergency repairs. Amid the growing household services market, Indo Cipta Teknik aims to strengthen its presence in the digital space, particularly to reach new customers seeking quick and reliable solutions for water heater maintenance. To achieve its sales conversion targets, the company has decided to leverage a results-driven and measurable digital advertising strategy.
Issues
- One of the main challenges is the low level of customer awareness of Indo Cipta Teknik’s services on digital platforms.
- With many competitors also offering similar services, the company needs to highlight its competitive advantages, such as service speed and quality of work.
- Another challenge is audience segmentation, considering that potential customers are individuals with specific needs, such as homeowners, property managers, or small businesses.
- Optimizing the advertising budget to ensure that every rupiah invested leads to direct conversions is an important priority.
Solutions
We designed a data-driven Ads Management strategy to reach audiences in need of water heater and freestanding stove services.
- The initial step involved analyzing the target audience, including geographic location and demographics, to ensure the ads reach those with urgent service needs.
- We utilized Google Ads (Search Campaigns) to target customers actively searching for solutions on search engines.
- The landing page was optimized to increase conversion rates with clear elements, such as a simple contact form, engaging CTA buttons, and images showcasing previous work.
- Through A/B testing, we identified the most effective combination of copy and visuals to drive clicks and conversions.
- Ad management was conducted in real-time to monitor performance and allocate the budget to campaigns yielding the best ROI.
Impact
- As a result of this campaign, Indo Cipta Teknik experienced a 60% increase in conversions within one month.
- Ad clicks increased to 10,000 impressions, with a more efficient cost per conversion (CPC) of IDR 663.
- Traffic to the landing page rose to 500 clicks, with a conversion rate of 20%.